“WHO REALLY CARES?” is our hard hitting campaign for BCAM 2024. A provocative digital and social campaign designed to raise awareness about the devastating impact of MBC. By using a seemingly apathetic question, the campaign aims to jolt the audience out of complacency and force them to confront the lack of attention this critical issue receives.
The unexpected use of a seemingly dismissive question disarms the audience, allowing them to be more receptive to the gravity of the situation. It serves as a call to action. Implicit in the question is the answer: We all should care!
Read about the reason’s why you should care in our daily blog’s below…
The backache began in January 2023…
October 1, 2024 – Ceirios Davies
The backache began in January 2023: I went to my GP and red flagged that I had had breast cancer (due to METUPUK infographics I knew of the warning signs), but I wasn’t referred for a scan. It was treated… read more
The infographic on the red flag signs for metastatic breast cancer is a brilliant resource…
October 2, 2024 – Nicky Goldthorpe
Jo Taylor’s infographic on the red flag signs for metastatic breast cancer is a brilliant resource and one that should be shared… read more
Soon after my diagnosis with metastatic breast cancer age 33, someone tried to explain…
October 3, 2024 – Kit Dzeryn
Sadly our Kit @Diamondtrees11 died on Monday 7th May 2023 We will miss her voice as she wasn’t scared of speaking out… read more
I was just 39 years old, a mother of three young girls…
October 6, 2024 – Helen Crawford
I was just 39 years old, a mother of three young girls, facing a life expectancy of two to three years post metastatic (secondary) breast cancer diagnosis. read more
I think I’m officially a long-term metastatic breast cancer survivor…
October 9, 2024 – Sarah Marshall
I think I’m officially a long-term metastatic breast cancer survivor. I mean I have just passed five years since diagnosis and when I looked up the average it was 3-5 years… read more
I contacted METUPUK when I was diagnosed as a primary patient in 2018…
October 10, 2024 – Lisa Ford
I contacted METUPUK when I was diagnosed as a primary patient in 2018. Even though my mum died of Metastatic… read more
Asha died in March 2024. She wrote this blog, explaining the problems that she experienced trying to access a drug…
October 10, 2024 – Asha Umrawsingh
There are many reasons why patients fall outside of treatment line guidance, but often it is because of an earlier treatment… read more
Do you remember what you were wearing on 1 December 2019? Probably not. I do…
October 12, 2024 – Carole Pollard
METUPUK patient advocate Carole describes her experience of whole brain radiation for suspected leptomeningeal disease… read more
Treatement lines and herceptin for HER2+ metastatic breast cancer
October 13, 2024 – Jo Taylor
Any patient with metastatic breast cancer (MBC) will be familiar with the concept of ‘treatment lines’. Unlike primary breast cancer, where you undergo chemotherapy for a fixed time… read more
And look out around the UK – we have some specially targeted digital boards in bus shelters and impactful high-traffic roadside locations across the major cities in the UK including London, Bristol, Cardiff, Swansea, Birmingham, Nottingham, Manchester, Liverpool, Leeds, Newcastle, Edinburgh, Glasgow, and Belfast.
