TV commercial to compliment the #DarkerPink Exhibition that was still touring the UK. The commercial was shown across 12 TV channels including ITV, Channel 5, E!, and MTV and reached over almost 2 million people with some big name daytime and teatime shows including Jeremy Vine, Jamie Oliver, Ainsley Harriet, Gok Wan, Great British Bake Off, Home and Away, and Say Yes to the Dress. Prime time TV spot was during Emmerdale, in the episode in which character Faith Dingle took her own life due to the struggles of living with secondary breast cancer.
Supported and voiced by Maxine Peake – the ad had a higher than average results according to the TV people who helped us achieve all those high-profile TV spots on the 13th October 2022. Created and produced by long term METUPUK supporters Break Creative Partners.
Watch for yourself…