EVERY DAY 31 WOMEN LOSE THEIR LIVES TO METASTATIC BREAST CANCER

TO SUPPORT BREAST CANCER AWARENESS MONTH, WE WANTED TO CREATE WIDER AWARENESS OF METASTATIC BREAST CANCER, THE BIGGEST CANCER KILLER OF WOMEN UNDER 50.

WE ASK PEOPLE TO LOOK BEYOND THE PINK AND FLUFFY SIDE OF CANCER AWARENESS MONTH AND HEAR FROM THE INVISIBLE WOMEN LIVING ON THE DARKER SIDE OF PINK.

WE CREATED AN IMMERSIVE ENGAGEMENT CAMPAIGN CONSISTING OF 31 TRANSPARENT FIGURES. THESE FIGURES ARE BEING DISPLAYED IN SPECIAL PLACES AROUND THE UK, EACH CONTAINING AN INDIVIDUAL QR CODE WITH A REAL LIFE STORY BEHIND IT.

LISTEN ABOUT LIVING ON THE DARKER SIDE OF PINK.

Jo Taylor

Tassia Haines

Mary Huckle

Emma Fisher

Connie Johncock

Phillipa Hetherington

Emma Robertson

Madeline Meynell

Jan Greenwood

Leila Asoko

Sally Nyland

Anne Cargill

Laura Ashurst

Emily Roberts

Sara Halpern

Kate Wills Berger

Jacqui Crewe

Tracey Davies

Kirstin Spencer

Chloe Franklin

Nina Masoud

Carole Pollard

Emma Saville

Joanne Addis

Kelly Griffin

Lesley Eaton

Helen Stewart

Sarah Barber

Victoria Groves

Michelle Townsend

Wendy Lackenby